Change is brewing in B2B eCommerce, and Shopify’s influence is hard to ignore. With a focus on innovation, backed by billions invested in research and development, Shopify is rewriting the rules of commerce.
What started as a platform for SMBs and entrepreneurs is now equipped to handle the complex needs of enterprise-level B2Bs. In fact, the 2024 Forrester Wave report named Shopify a leader in B2B commerce solutions, outranking heavyweights like BigCommerce and Adobe.
More and more enterprises are making the switch to Shopify, finding the solutions to their intricate business challenges. With Shopify, businesses don’t have to compromise on customization, flexibility, or scalability. You can have all three — at a competitive price too.
Shopify is clearly doing something right, earning the attention of big brands and recognition from Forrester. Let’s take a closer look at what’s driving its success, and how other commerce platforms – and buyers – are reacting.
Shopify’s Dedication to Innovation
TMG has over a decade of experience delivering innovative solutions to complex, B2B challenges. We’ve worked with Fortune 500 companies, international businesses, industry leaders and disruptors — all with unique demands and operations. Our experts understand what enterprises need for sustainable eCommerce growth. And time and again, Shopify has proven its dedication to addressing these needs.
Between Shopify’s Summer ‘24 Edition and Winter ‘25 Edition, over 300 updates were released in just six months — many of which were enterprise and B2B features. If there’s a capability Shopify lacks, TMG’s Commerce Engineering Lead, Aaron Brill, predicts, “by the time a large B2B enterprise customer gets onboarded, that capability will already be ready.” That’s the speed Shopify is innovating at. No other platform is improving the eCommerce experience for customers, business teams, and developers the way Shopify is.
Why are Enterprises Making the Switch?
Flexible, Extensible, and Customizable
Flexible, scalable, customizable, and built to handle complex workflows and operations — does your eCommerce solution check every box? Or did you have to bend it to fit your business needs, leaving you stuck in a cycle of constant maintenance?
With Shopify, there’s no bending, just plug and play. As a hybrid solution supporting both headless and composable commerce, Shopify offers businesses the freedom to choose best-of-breed tools and maintain full control over their front-end experience. Shopify is enabling enterprises to build eCommerce experiences as unique as they are, while pushing other platforms to keep pace with its front-end innovation.
Shopify’s customization capabilities are designed to meet the unique needs of even the most complex industries. Its rich ecosystem of apps, integrations, and APIs gives companies the control to create an eCommerce experience that meets their customers’ expectations and streamlines operations for their teams.
Need to customize further? Shopify Functions gives developers the power to fine-tune the back-end logic of the entire platform. This tool lets you inject modular, manageable code to refine business logic at every stage of the customer journey — from adding items to the cart and checking out to selective delivery and fulfillment options. Best of all, it runs natively on Shopify’s edge servers for fast, reliable performance.
Flexibility in eCommerce isn’t just about customization, it’s about extensibility too. B2B organizations are no longer locked into pairing an Oracle ERP with an Oracle eCommerce platform. The landscape has shifted, and with seamless integrations, Shopify can tackle what monolithic platforms can’t.
For years, B2B has been told to take notes from B2C, but Shopify is making that shift more attainable than ever. It isn’t just borrowing B2C strategies and features — it was built on them. Now, as Shopify expands deeper into B2B, it makes the transition feel natural, not forced. Designed to meet modern expectations, it gives enterprises a solution that already delivers the customer-centric experience today’s buyers demand.
Scalability
When it comes to scaling, here’s a look at some of Shopify’s capabilities that make growth easier:
- Whether you’re already operating globally or planning on breaking into new markets, Shopify makes it easy to sell in 175 countries and 21 languages.
- Managing complex B2B operations can quickly eat up time and resources, but Shopify’s automated workflows can handle the heavy lifting in tedious areas like inventory and fulfillment management.
- Experiencing an increase in traffic? Shopify’s unlimited bandwidth means no matter how much you scale your website traffic, you don’t have to worry about additional fees or bandwidth limitations.
Competitive Pricing
Beyond these features, Shopify is often more cost-effective than other leading eCommerce solutions as well. On average, implementation costs are 33% lower than competitors, while total cost of ownership for competitors is 49% higher than Shopify’s. The same research also found that it takes 37% less time to set up a new storefront on Shopify. Get the speed and cost-efficiency you need to launch faster, scale smarter, and invest more in growth and innovation.
As Shopify continues to expand its capabilities while keeping costs lower, other platforms are adapting as well. Many are introducing new features, though not at the speed or scale of Shopify. Some are investing in composability — an area where Shopify has long set the standard. Others are working to improve speed and performance, yet Shopify remains ahead again. Whether these efforts are a direct response to Shopify or part of broader industry trends, one thing is clear: businesses have more choices than ever, but only one platform is consistently leading the way.
Even with the legion of platform offerings, we understand certain industries have incredibly specific needs. If you happen to find Shopify missing a critical piece of functionality, iPaaS solution Fuse and certified Shopify partners like TMG exist to bridge those gaps and make your tech stack rock solid.
Give Shopify Some Thought
If you’re considering replatforming, it’d be a mistake not to give Shopify a serious look. With rapid feature development, advanced customization options, and the tools to handle even the most complex operations — Shopify is setting a new standard for what’s possible in B2B eCommerce.
As more enterprises make the switch, the gap between slow-moving, rigid platforms and agile, future-focused eCommerce solutions continues to widen. Shopify’s advancements go beyond driving its own platform forward; it’s pushing the entire industry ahead. With this growing divide, competitors have no choice but to follow Shopify’s lead and innovate or risk being left behind. The real question is, do you want to invest in a platform that’s following trends or setting them?
But selecting the right platform is just one piece of the puzzle. While you’re rethinking your commerce architecture, it’s also worth questioning where your business logic should live. Just because certain logic exists in your current eCommerce platform, doesn’t mean it has to stay there. Shopify excels at one thing: commerce. In the past, embedding business logic into the platform may have been the only option, but times have changed. At TMG, we’re pioneering a new approach to commerce — one that embraces separation of concerns, enabling greater flexibility. Business logic doesn’t disappear, but there are smarter ways to structure it.
With TMG, your business needs always come first. As a vendor agnostic partner, we find the solution that works best for you. If you’re searching for an eCommerce solution that meets your needs today and drives your goals for tomorrow, connect with our experts to see if Shopify is the right match. Interested in learning how Fuse works with ERPs? Watch the demo.
