Excelling in your industry doesn’t always mean overhauling your entire eCommerce platform or investing in custom development work. A composable business process solution like viax can expand your platform’s capabilities, offering industry-specific features without compromising on flexibility or scalability.
Composable architecture gives B2B companies the upper hand, addressing complex issues with point solutions like order management, marketplace functionality, or subscription-based models. This approach can bring exponential efficiency and success without dismantling your existing systems, or breaking the bank.
Get to Know viax
In B2B, complexity comes with the territory, but the viax Process Engine ensures it works for you, not against you. If your eCommerce solution isn’t meeting your needs or key features are nowhere to be found — viax bridges these gaps while simplifying and unifying your business operations, data, and systems.
With process templates, or pre-built frameworks, for even the most intricate and industry-specific operations, like revenue operations or channel management, businesses can hit the ground running with a structured, yet adaptable starting point.
The viax Process Engine supports dynamic features like real-time and customer-specific pricing, guided selling, subscription management, and advanced product configuration. It handles tasks like order splitting and commissions with precision, giving businesses the tools to not only personalize customer experiences, but also accelerate the sales process.
Designed to unify disparate systems and powered by event-driven architecture, viax ensures workflows and processes are managed effectively through automation, seamless integration, and centralized data. Always in-sync and responsive to business needs, it delivers a cohesive front-end experience and optimized backend processes.
Whether you’re adding new product lines or expanding into new markets, viax’s modular architecture means you can add or refine processes without disrupting your operations. On top of that, the low-code interface makes it easy to configure workflows, business rules, and processes without requiring extensive expertise.
What do all of these features and capabilities mean for your business? Your enterprise can respond, adapt, and scale quickly as your business’s needs change. Teams are more productive thanks to automated workflows and accurate, accessible data. Consistent front-end experiences lead to better buying experiences and more satisfied customers. Viax drives this level of impact for your business without the time and cost of a full eCommerce platform overhaul.
Real Solutions for Real Businesses
As viax’s preferred implementation partner, we’ve helped enterprises tackle a range of hurdles on their journey to becoming a more composable, future-proof business. Below, we’ll explore three examples of the viax Process Engine solving real, complex business challenges.
Refining Order Management
A global leader in engineering and manufacturing medical technology wanted to move their distributors from complicated, manual order management to a digital system. This shift would not only allow their customers to see real-time, customized pricing, but a connected order management system (OMS) would also provide the firm with valuable insights and automated management between enterprise resource planning (ERP) and product information management (PIM) systems.
With viax selected as the OMS, TMG integrated the PIM, ERP, and eCommerce platforms, enabling the client to connect their pricing engine to customer profiles. The results? An improved customer experience, increased number of orders, and the tools to drive stronger, data-backed decision making. Equipped with optimized internal processes, this enterprise is better prepared than ever to seize future opportunities.
Unifying Brand Experience & Moving to Composable Architecture
A multinational publishing company needed to unify its brand experience across channels and offer a streamlined point of access to its wealth of content — thousands of journals and trainings across different counties and currencies. Recognizing customer desires, this enterprise also wanted to implement a subscription model for its digital offerings and streamline their many siloed, monolithic tech stacks.
As the client’s composable commerce partner, viax enabled the transition to a modular architecture from SAP. With TMG’s assistance, viax connected the OMS, content management system (CMS), commerce, and login, as well as unified branding and customer experience through their customer portal.
This shift, with all products and services available, all systems connected, and customer experience at the forefront, moves this enterprise into the rare space of forward thinking companies planning for a more modular future.
Revolutionizing Property Management Procurement
A disrupter in the property management industry set out to build a central hub for building management and maintenance, bringing together property managers, service producers, and suppliers. Recognizing the lack of control and standardization in the buying process, this company aimed to improve efficiency, reduce costs, and accelerate timelines.
While many homegrown solutions abound in real estate, their limitations led our client to select viax to be their commerce and marketplace platform. Thanks to its advanced features, viax quickly enabled this company with tools to create logic and rules around specific properties or product specs while also offering clients options like full backorders or partial shipments – things that competitor marketplaces or in-house solutions can’t do.
This disruptor is also able to flip the script on industry standards like per-invoice charges, so buyers aren’t charged and penalized for small orders. Now, property managers can tackle issues as they arise instead of trading customer satisfaction for the financial benefit of larger orders.
Combining Shopify & viax
viax has developed a new, comprehensive approach to enterprise ecommerce to align with Shopify, a strong and upwardly trending player in the B2B commerce space. By combining all the complex operations that B2B brands need, with the seamless store, checkout, and cart experience of Shopify, B2B companies can skirt around large, legacy monoliths and bring agility and cost savings to their enterprise.
With viax and Shopify, companies can also sidestep the costly and complex backend systems and manage their order process flow right within Shopify. Connect to Shopify once through viax and customize pricing, quotes, and order management when you need to — without juggling separate ERPs.
Driving Success Without Overhauls
Thriving in a fast-paced, complex industry isn’t about tearing everything down and starting from scratch. It doesn’t have to be that complicated or costly. With the right solution, you can use the foundation you already have and still scale and adapt sustainably.
From expanding your eCommerce platform’s capabilities to introducing new business models — viax can give your enterprise the tools it needs for success.
Ready to take the next step towards smarter growth? Talk to our experts about viax today.
