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Case Study

Delivering Growth with an Improved Buying Experience

$20 Million + in revenue within the first few weeks
321% increase in order volume within the first three months
265% increase in sessions month to month
2x increase in conversion rate

Industry: Automotive Services

Overview: One of the largest automotive services company in North America, providing a range of consumer and commercial automotive needs.

Services Used: Experience, Strategy, & Technology

Technologies Used:
SAP
Mirakl

The Business Challenge

This automotive services company needed to make ordering more accessible and efficient for their buyers. To do this, they partnered with TMG to modernize their eCommerce store and marketplace using SAP Commerce Cloud. Daunted by limited progress in 18 months with a previous firm, they needed a change to see results.

TMG's Solution

After partnering with TMG, the marketplace was soft-launched in two months with a full go-live shortly after. By implementing an Agile project plan, TMG created delivery every sprint. TMG also brought in analysts to drive data-backed decisions and begin leading project roadmapping.

The Results

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Increased number of orders

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Implemented Agile processes

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Improved customer service

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Driving data-backed decision making

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Defined and added new eCommerce features like automated refund and tax credits

The client achieved roll out of its internal marketplace within three months of engaging with TMG. Since launching the marketplace platform, this parent company of several leading brands has achieved exponential growth in new orders, new users, and average order totals. With TMG as a partner, they have also begun upgrade planning, analytics tracking, and other optimizations to increase customer satisfaction.

Why This Matters

When you’re stuck in a cycle of slow progress and unhappy customers, you don’t have to wait out lost revenue by sticking with a service provider, well, not providing. With the right partner and approach you can pivot and achieve explosive growth — faster than you thought possible.

For companies stuck in neutral, Agile processes, or partnering with Agile experts, is key to making consistent, measurable progress that drives faster time-to-market. Combined with data-driven customer insights, each step forward is in the right direction, leading to high-impact improvements for higher order volumes and a growing customer base.

Are your projects hitting their deadlines? How do you make sure every improvement truly addresses customer needs?

TMG Insights Right to Your Inbox.

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