This manufacturer sought to create greater ease of use for their Friends and Family discount website, where employees, contractors, and b2b customers can log in to shop with a discount.

The current log in process was cumbersome, with multiple steps that created friction for these valued groups who contributed significantly to revenue.

TMG architected and implemented a SAML 2.0 single sign on (SSO) solution, allowing employees, contractors, and B2B customers to authenticate with the Intranet Portal, but navigate to other designated links and maintain their login.

Leveraging SAP SAML commerce extensions, IBM Tivoli, and Active Directory, TMG completed this SSO capability alongside traditional user authentication.

TMG provided this appliance manufacturer with a fully secure, customizable and trackable SSO system that enabled authentication in their intranet to flow through to individual customer accounts on their commerce site. This streamlined solution delivered ease of use for their large base of employees, including contractors and B2B customers.

Every additional login is another chance for customers to get frustrated and drop off — leaving their purchase behind. Streamlining access isn’t just about convenience, it’s a direct path to increasing conversions.

For businesses relying on multiple internal or partner channels, SSO is key to making purchasing as easy as possible for your customers. A trackable SSO system also delivers insights into customer behavior, driving smarter, data-driven decisions for your enterprise. It’s time for faster, more secure login experiences that keep users coming back.

How are you removing friction across touchpoints?